I love all this community-led development of the open social web. Tech infra architecture and business models can break down the oppressive and monopolistic internet giants we have grown up with. This blog post is published over the AT protocol, an open standard for all kinds of social experiences. The data, followers, and interactions are stored on a Personal Data Server. I control the data. I can move to a new PDS if I wish. I can even host my PDS myself. My account hosted on my PDS is my account for any and every ATproto app in the world.
You can read this post on the leaflet website, which I have connected to the domain I own. You can also read it on Bluesky in a custom feed. You can also use any other client you want that can read an ATproto feed. There are dozens of clients for browsing and interacting with ATproto posts. You don't have to use Bluesky or it's infrastructure if you wish not to.
The hype around Bluesky is great to see. It is also somewhat shortsighted to the broader vision of the future of social. It's the protocol that matters. The things it enables. It can be hard to realize how restricted the big platforms are until you see an alternative. The projects any indie dev can spin up in no time with ATproto are incredible. I encourage you to check some of them out.
I know I did not address the subtitle, saving for a future post ;)
